Communications Coordinator with Enrollment Management and Student Success at Louisiana State University
A Dallas native and SoLou “adoptee,” Kaitlyn grew up playing competitive sports and discovered a passion for photo and video through her father and cousin, Michelle. When it came time to consider her future and her ultimate goal of happiness, she chose to pursue a degree in digital advertising. In May 2025, Kaitlyn graduated from Louisiana State Univiersity with a Bachelor of Arts in Mass Communication with a concentration in Digital Advertising and minor in Sociology. After months of searching, she now serves her Alma Mater as the Communications Coordinator with Enrollment Management and Student Success and continues to seek both education work that will nurture and expand her skills — while helping her grow personally and professionally.
Experience
Professional Background
Louisiana State University
Communications Coordinator
September 2025 - Present
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Designed and executed targeted email campaigns for prospective and current students
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Wrote, edited, and proofread marketing materials including web content, flyers, and announcements
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Managed content calendars and scheduled communications across digital platforms
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Analyzed campaign data to optimize audience targeting and engagement
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Supported recruitment and retention efforts through strategic messaging
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Project coordination among departments for communication campaigns and social media
Hands Producing Hope
Intern
June - November 2024
February 2025 - May 2025
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Designed and executed social media content strategies, including Instagram reels, graphics, and Pinterest visuals, tailored to drive engagement and reflect brand identity
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Wrote and published SEO-optimized blog posts for the organization’s website, aligning messaging with organizational goals
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Collaborated on digital event promotions and managed content scheduling across platforms
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Assisted in product photography and visual storytelling to enhance brand awareness and visibility
The Reveille
Copy Editor and Page Designer
April 2023 - May 2025
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Designed weekly print layouts using Adobe InDesign and Photoshop; ensured consistency in visual tone and brand standards
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Edited news articles for clarity and AP Style compliance for both digital and print publications
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Coordinated with writers and photographers to maximize the impact of visual and editorial content
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Contributed to a consistent production schedule in a deadline-driven newsroom environment
LSU Water Polo Club
Secretary and Social Media Chair
January 2023 - May 2024
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Developed and managed the team’s social media presence with consistent storytelling and content across Instagram
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Communicated with team members regarding logistics, tournaments, and outreach events
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Collaborated with LSU Club Sports and executive officers to coordinate travel, events, and fundraising communications
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Attended monthly university officer training to align with institutional goals and club standards
Mish Mash Photography and Videography
Content Creator
January - March 2023
November 2025 - Present
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Created video and photo content to support brand storytelling across digital platforms
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Applied creative direction and trend analysis to enhance reach and viewer retention
Activities, Awards and Accolades
Activities
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Manship Ambassador — LSU
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Student Media — The Reveille
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LSU AdFed — LSU chapter of the Advertising Federation
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Asian Student Union — Ethnic Club
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Vietnamese Student Association — Ethnic Club
Awards
Accolades
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Non-Resident Flagship Scholarship ($94,000)
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Dean's List Fall 2022
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Dean's List Spring 2024
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Dean's List Fall 2024
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Dean's List Spring 2025
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District 7 3rd Place National Student Advertising Competition
Skills and Languages
Tech Skills
Personal Skills
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Adobe​​
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InDesign​
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Photoshop
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Express
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Acrobat
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Google
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Mail​
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Drive
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Docs
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Slides
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Microsoft
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Outlook​
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Word
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PowerPoint
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iMovie
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CapCut
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Canva
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Organization
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Punctuality
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Collaboration
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Adaptability
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Empathetic
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Dedicated
Languages
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Fluent — English
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Advanced — Vietnamese
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Intermediate — Spanish
Education
Louisiana State University
Baton Rouge, LA
August 2022 - May 2025
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Major — Mass Communication
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Mass Media​
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Media Writing
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Social Media and Digital Branding
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Visual Communication
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Media Ethics and Social Responsibility
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Multiculturalism
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Mass Media Law
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Concentration — Digital Advertising
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Digital Advertising Strategies ​
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Principles of Marketing
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Creative Strategies
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Qualitative Analysis
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Quantitative Analysis
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Graphic Design
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Advertising Campaign
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Minor — Sociology​
Hebron High School
Carrollton, TX
August 2018 - May 2022
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Senior Class Treasurer 2021 - 2022
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Student Council & Student Body Treasurer 2021 - 2022
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Junior Class Representative 2020 - 2021
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Water Polo Team Captain 2020 - 2022
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National Honor Society
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National Science Honor Society
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Asian Student Association
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Honor Roll​
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Varsity Lettermen in Swimming and Water Polo
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Homecoming Queen
Let's Work Together
I believe success comes from a welcoming mindset and a commitment to growth. With the right tools and partners, anything is possible — but true progress requires an open mind and a desire to improve. I'm always focused on taking the next best step toward my ultimate goal: happiness. I can’t wait to see what that next step will be. Follow me on my journey to happiness HERE.
