National Student
Advertising Competition

In my final semester at LSU, my capstone class participated in the 2025 National Student Advertising Competition (NSAC) for District 7, placing third. Our objective was to make Gen Z crave AT&T, using the client brief and guidelines provided. Over two and a half months, we developed a yearlong campaign. I served in several roles: strategist on the creative team, where I collaborated with 14 classmates to brainstorm, film, edit, and produce photo and video content; designer on the plans book team, working with three designers and five copywriters to create a 12-page book outlining our campaign; and leader of the presentation team, where I work with four other presenters in creating, memorizing and delivering our campaign pitch to District 7, proudly representing our class.