Past Work
The following highlights experience gained through both academic coursework and professional roles. Click onto each cover photo to be directed to the corresponding content!
Student Media
After switching my major to mass communication, friends who worked at The Reveille encouraged me to apply for a job there. In April 2023, I was hired as a copy editor and page designer. Two years later, I'm still here — doing what I love with the people I love.
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Click into the logo for a few samples. You can also view every edition of The Reveille here:
My coursework is related to the job duties and responsibilities of this internship because I use what I learn and am practicing in class every time I go into work at my internship — from media strategies to creative strategies, I help run and create photo, video and blog content for the nonprofit and its shop Instagrams and website.
I would accept full-time employment with this nonprofit not only because I am a strong believer in their work and core values, but because the work environment itself is comfortable, understanding and extremely flexible. My superiors here are not just my superiors, but mentors in and out of the office.
Click the logo to see a few of my favorite pieces of work!
Internship
Hands Producing Hope
Lego
Advertising Design Course
The objective of this brief is to create a powerful campaign that reconnects teenagers (aged 13–18) with the LEGO® brand by encouraging them to use LEGO® bricks to make meaningful creative statements. The campaign should inspire teens to see LEGO® as a tool for self-expression across new creative spaces like music, film, sport, and fashion, helping them build a stronger connection to the brand on their own terms. It should also consider the unique mindset of today's teens, who are passionate about social movements and heavily influenced by technology.
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The campaign must unfold across at least two media touchpoints, use LEGO® sets or bricks (without inventing a new product), and include the "Rebuild The World" brand strapline. Entrants should deeply understand the teenage audience and leverage LEGO®'s spirit of endless creativity to deliver a bold and relevant message. Final submissions should be either a short presentation video (max 2 min) or up to eight JPEG slides, with optional additional materials if needed.
Peloton
Advertising Design Course
The objective of this Peloton campaign is to revitalize the brand by addressing its recent struggles in selling products, especially after the initial boom during the COVID-19 pandemic. The campaign must reconnect with Peloton’s original audience—higher-income, time-conscious adults—and also appeal to a new segment of younger adults, such as college students, who value the convenience of working out at home. It needs to reposition Peloton not just as a trendy fitness option, but as a lasting, worthwhile investment in personal health and wellness.
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The campaign should focus on showcasing the tangible benefits of Peloton’s premium-priced products, emphasizing both financial value and meaningful fitness results. By demonstrating that Peloton’s equipment is still the best choice despite increased market competition, the campaign should reinforce the brand’s image as an essential tool for transforming one’s life from home, aligning with the core idea that "Peloton is THE brand for at-home health."
The North Face
Advertising Design Course
The objective of this brief is to create a digital advertising campaign that helps The North Face stay at the top of the outdoor apparel and equipment market by targeting a younger audience, particularly those aged 20–30. While the brand has historically appealed to an older, predominantly male outdoor enthusiast demographic, this campaign must express a fresh, modern, and inclusive perspective. It should emphasize personal relationships with exploration, showcasing how outdoor adventures contribute to self-discovery, community, and feeling more alive.
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The campaign should highlight both men and women while promoting diversity and inclusivity in outdoor spaces. It needs to maintain The North Face’s grounded, honest brand tone, emphasizing quality, environmental commitment, and rugged innovation. By celebrating spontaneity, adventure, and protection of the planet, the campaign should inspire a new generation to choose The North Face as their go-to brand for outdoor exploration and self-expression.
Insomnia Cookies
Qualitative Analysis Course
The objective of the this final project is to apply all the research skills learned during the semester to create a comprehensive research report for a brand of the group’s choice. Students are expected to conduct professional-quality research, provide strategic and creative recommendations, and present findings in both a written report and a presentation. The report should include all key sections such as a title page, executive summary, situation analysis, research background and objectives, research methods, sample size, key findings, a creative brief, and recommendations for the brand. The project encourages strategic thinking, creativity, and thorough analysis.The goal is to showcase the ability to gather meaningful consumer insights and translate them into strategic marketing recommendations.
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In creating the report, students must pay attention to both content and presentation. They are required to produce a situation analysis, identify research needs and objectives, select appropriate research methods, recruit participants, gather and analyze data, and create thematic findings. The analysis must go beyond surface-level observations, focusing on the motivations and emotions behind consumer behavior. Each section must be professional, well-organized, and demonstrate strong critical thinking, while the creative brief must link directly to the research findings and support a strategic message for the brand.
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The final objective is to tell a cohesive and convincing story based on the research, leading to thoughtful strategic recommendations. Every part of the project — from the research questions to the final presentation — must connect logically and demonstrate deep understanding of the brand, consumer, and market environment. The end product should not only summarize findings but also propose realistic next steps for the brand, backed by research evidence. Attention to detail, professionalism, and clarity of storytelling will be key to successfully meeting the project’s expectations.
Sonic
Quantitative Analysis Course
Sonic is seeking a new "Agency of Record" to develop a media plan specifically for its franchise operations, focusing on a $50 million budget aimed at supporting new market expansions. Franchisees contribute up to 5.9% of gross sales toward advertising efforts, and total advertising revenues have recently been estimated at around $176 million. The new agency’s media plan will be presented to the Franchise Advisory Council, with its quality being a major factor in Sonic’s selection process. National media buys will be managed separately; your focus is solely on 32 specific spot markets in eight key states where Sonic is expanding its presence.
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The core of the assignment is to create a 12-month campaign plan for 2025 that effectively supports the addition of 30 new franchise locations. Target markets include states like Washington, Oregon, Michigan, and South Dakota, among others, with an emphasis on building Sonic’s "northern front" presence. Your campaign must align media decisions to the target audience's profile, justify choices with both quantitative and qualitative data, and factor in timing for store openings, selling franchises, and seasonal spending patterns. Special attention must be given to researching peak spending periods to maximize campaign impact.
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The media strategy must work within a strictly defined $50 million introductory budget, and geographic strategy is critical: you must choose to focus either nationally, locally (spot markets), or a combination of both. You should prioritize markets based on Estimated Value Percents (EV%), BDI, and CDI metrics and justify your media mix decisions with strong data support from sources like Simmons Insights (Catalyst), IBISWorld, and AdSpender. If needed, you can "tier" markets into different priority levels and adjust media weightings accordingly. Remember, Sonic's CEO is especially interested in seeing a detailed quantitative analysis to support your media plan.
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In addition to the media plan, you will also need to create a full situation analysis, a competitive analysis (especially focusing on Share of Voice), and a creative strategy that includes a creative brief and a tagline positioning Sonic. Finally, your presentation must include a clear, graphically appealing flowchart that summarizes your media strategy visually. Overall, this project demands a data-driven, strategically sound, and creatively integrated media campaign aimed at successfully launching Sonic’s growth in the new regions.
Graphic Design
Class
This course offers an intensive introduction to the fundamental principles of graphic design through weekly assignments, critiques, short readings, lectures, and class discussions. While we will examine creative design within the context of advertising, the primary focus is on exploring the core concepts that underpin graphic design across all disciplines.
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Students will gain hands-on experience with essential design elements such as typography, color, composition, shape, pattern, and more. The course encourages students to interpret and apply basic design knowledge in both conceptual and practical ways.
Designed to be fast-paced and immersive, the course requires a self-directed, experimental, and playful approach. Students will engage in a variety of creative exercises and practical projects that encourage learning by doing.
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Graphic design exists at the evolving intersection of art and science. While it is not possible to master every visual principle in a single semester, this course emphasizes foundational skills—including composition, typography, color, and grid systems—that are essential to future growth in the field.
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Students are expected to complete a final brand project and submit an online portfolio website featuring all completed assignments. These exercises may appear simple at first but require discipline and persistence to master. Mastering the basics will become second nature and serve as a foundation for more advanced design work.
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Click onto the Adobe Illustrator icon to see everything I worked on in this course!